Which of your vendors actually sell cars?

Lead conversions are a guess. Sold cars are a fact.

Every vendor reports lead conversions. Dealer Insights goes one step further: it matches your DMS sales back to the vendors that sent the lead record, so you see matched sales and cost per sale by vendor and by model. Then it shows where your buyers actually live compared with where your ad money lands.

Matches DMS sales to every vendor that sends lead records

The scoreboard that matters

Matched sales and cost per sale, vendor by vendor.

One real store, Jul 1 – Sep 27, 2026, store name removed. CarGurus, Meta lead forms and AutoTrader sold cars. A $10,875 conquest lead program matched none.

Matchback headline: matched sales by vendor and cost per sale

Matched sales by vendor with spend and cost per sale — “Which vendors actually sold cars?”Matched sales by vendor, spend, and cost per sale where a budget is entered. Vendors with no budget show "not measured", never a made-up number.

Model by model

Which vendor sells which model.

Matched sales broken out by model, and Meta lead-form leads followed all the way to the sale, with how many days it took.

Matched sales by model and vendor — “Which models did each vendor sell?”Matched sales by model and the vendor behind each one.

Meta lead forms matched to DMS sales with days to sale — “Do Meta lead forms turn into sales?”716 Meta lead-form submissions, 21 verified sales, and days from lead to sale by model.

Where buyers really live

Your buyers live here. Your ad money lands there.

DMS sales plotted by distance from the store against where Google Ads spend actually lands, with out-of-market spend called out.

Only real lead records

Sales are matched only for vendors that send lead records: listing sites, lead programs, Meta lead forms. Google search and vehicle listing ad clicks are anonymous, so we never pretend to match them.

A floor, not a fairy tale

Matched sales are the sales we can prove. Some buyers never fill out a form, so the real number is never lower than this.

Days to sale

How long each vendor's and each model's shoppers take to buy, so a slow month isn't mistaken for a bad vendor.

In every view

Matched sales show up in ROAS Rank, the vendor group view, Meta Ads, Model Plans and Insights IQ.

Where buyers live compared with where Google Ads spend lands — “Are we paying for clicks from people who never buy here?”Buyers by distance from the store compared with Google Ads spend by distance.

Just ask Insights IQ

Everything on this page, one question away.

Matched sales, cost per sale and days to sale are one question away in Insights IQ, or in Claude and ChatGPT if your team uses them. Ask which vendors sold cars last quarter and you get the list with the dates.

See Insights IQ See sample reports

Which vendors sold the most cars last quarter, and what did each sale cost?

How many Meta lead-form leads turned into a sale, and how long did it take?

Where do our buyers live compared with where our Google Ads spend goes?

FAQ

Questions about vendor sales matchback

How does Dealer Insights match sales to vendors?

We match your DMS sales to the lead records each vendor sends, by customer, with the lead required to come before the sale. The result is matched sales and cost per sale by vendor and by model.

Can you match sales to Google search or vehicle listing ads?

No, and nobody honestly can. Those are anonymous clicks with no lead record. We judge them on engagement and lead conversions instead, and say so.

Is a matched sale the whole story?

It's the floor. Every matched sale is real, but some buyers never submit a lead, so the true number is at least this high.

Do you show gross profit?

No. Sales counts, cost per sale and days to sale. DMS profit figures never leave your DMS.

Lead conversions are a guess. Sold cars are a fact.