The Dealer Insights platform is unbiased
automotive reporting made easy.
Automotive Standards Council
Accurate Vendor Reporting
KPI's that matter
What we do.
I’m often asked the question, “Can you tell me a bit about what your company does?”, and the answer hasn’t always been so simple. We do ALOT when it comes to data analytics/KPI and ROI reporting, but what you need to know is, I’ve been there.
I’ve sat on the dealer side of the desk for years listening to vendors tell me how great they were doing for me.
“Zach, the only way you could do better would be to upgrade to super ultra premium package for only another $1995 per month. Are you in?”
Vendor self-reporting is dangerous.
Vendors will lie to you.
You know it, we know it, and now you have the tools to prove it.
Vendors have NO incentive to accurately report on their own product shortcomings and most dealers are too afraid to cancel those vendors because they don’t want to miss out on car deals, so the cycle begins. You write them a check every month, they tell you how great they’re doing for you. It’s been a huge conflict of interest ever since I sat on that side of the desk and the need for a neutral third party to analyze vendor data has never been greater than it is today.
Dealer Insights solves that problem. We’re a neutral third party with the simple goal of giving you actionable data that shows what’s actually working at your dealership. I could spend tons of time telling you exactly how we do what we do and my business partner, Mark Hoffman, is fantastic at that if you want to dive into the data science but for now I’m going to give you the highlights and a little further down the page introduce you to one of our customers, the owner of one of our top performing dealer groups so not only do you get an overview of what we do, you get answers from someone using our product on a daily basis to run an extremely successful operation.
Know what's happening on your website.
Know what customers are doing on your website, from VDPs, Form Engagement, Phone Calls, and more.
Hold your vendors accountable.
Easily see which vendors are driving traffic, phone calls, form conversions, appointments, and sales.
Track campaigns compared to where you're selling vehicles.
View which campaigns are most effective based on sales broken down by zip code.
Featured Dealer Profile
BEN KEATING – KEATING AUTO GROUP
After graduating from Texas A&M University with an honors degree in Engineering in 1995, Ben Keating went to work selling cars at a Ford dealership in Austin. Shortly thereafter, he went to work at his father’s Ford dealership in 1996, where he ultimately became part-owner. He bought his first car dealership in 2002 and, thoroughly enjoying the experience, continued to acquire dealerships, at an average rate of one dealership a year for the next 15 years. Today, Ben is the principal owner and chief visionary of the Keating Auto Group, a family-owned company that currently includes 28 popular automobile dealerships across Texas, selling 18 different brands. A professional race car driver in his spare time, Ben has competed in the American Le Mans Series, Grand Am, and the IMSA WeatherTech United Sportscar Championship.