Agency Accountability
Your agency sends you reports. But do you really know what's happening in your Google Ads account? We pull directly from the API—no agency filter—so you can see budget pacing, hourly performance, and model alignment for yourself.
See What Your Agency Won't Show YouBudget Pacing
Model Misalignment
Zero-Lead Hours
The Problem
Your Google Ads agency sends you monthly reports. Impressions are up. CTR is strong. ROAS looks great. Everything's working perfectly—according to them.
But here's what those reports don't show:
Paid Ads Monitoring pulls directly from the Google Ads API. No agency filter. No selective reporting. Just the truth.
Campaign Performance
Spend, impressions, clicks, conversions—by campaign, daily
Hourly Data
When your budget is being spent—hour by hour
Search Terms
What people are actually searching when they click your ads
Conversion Actions
Which actions are firing and which are broken
What We Catch
Automated monitoring catches issues the moment they happen—not months later when you're reviewing reports.
Are you spending what you should be?
You allocated $50,000 for Google Ads this month. Are they spending it? Under-pacing means you're leaving opportunity on the table. Over-pacing means they're burning through budget too fast. We track it daily.
When is your budget being wasted?
Spending money at 3am when nobody converts is just lighting it on fire. We analyze hourly performance to find the hours where you're spending money but getting zero leads—so you can daypart more effectively.
Are you advertising what you have?
If F-150s are 8% of your inventory but 48% of your SEM spend, something's wrong. We compare your ad spend by model against your actual inventory—so you stop overspending on vehicles you don't have.
Is your tracking even working?
Broken conversion tracking means your agency is flying blind—and so are you. We monitor your conversion actions to make sure they're firing correctly. If something breaks, you'll know immediately.
Deep Dive
The Search Terms Report shows you the actual queries people typed before clicking your ads. It's where you find wasted spend on irrelevant terms—and opportunities you're missing.
Your agency should be managing this. But are they? Now you can see for yourself.
What to look for:
Multi-Store
Managing Google Ads for multiple stores? See budget pacing, performance, and issues across all of them in one dashboard.
Lakewood Genesis is 45% under pace with a CPL that's 60% higher than your best-performing store. That's a conversation you need to have with your agency—and now you have the data to back it up.
Setup
You own your Google Ads account. Grant us read-only access directly—no need to involve your agency or give us any control over your campaigns.
Our system connects to the Google Ads API and pulls campaign data, hourly performance, search terms, and conversion tracking status—automatically, every day.
View dashboards, receive alerts, and ask Insights IQ questions about your paid ads performance—with data that comes straight from Google, not from your agency.
Note: We have read-only access. We can't change your campaigns, adjust bids, or modify anything in your account. We just show you what's happening.
Direct Google Ads API access. No filter. No spin. Just the truth.