The Platform

Everything you need to hold everyone accountable.

One platform. Three pillars of accountability. Complete visibility into your marketing spend.

Vendor Accountability

One Score. Every Vendor. No Spin.

Engagement Score measures what matters—form submissions, calls, VDP views—weighted by your priorities, not vendor vanity metrics. Compare every vendor side-by-side with the same standard.

  • Built on ASC (Automotive Standards Council) specification
  • Customizable event weights—prioritize what matters to you
  • Side-by-side vendor comparison
  • Period-over-period trending

The insight: Your biggest spend isn't always your best performer. See it clearly, act on it confidently.

Vendor Leads VDP Views Eng Score Ad Spend
SEM 504 44,808 33.12 $87,840
VLA 255 229,856 11.26 $132,287
Meta Ads 125 198,499 5.89 $79,010
SEO 345 24,495 4.21 $13,800

The story tells itself: highest spend ≠ best results

Store Direct VLA SEM Meta
Riverside Chevrolet -80% +45% -8% +12%
Summit BMW +5% +138% -4% 0%
Lakewood Genesis -10% -81% -23% +62%
Oakdale Dodge +84% +7% +107% +11%

Instant visibility: Lakewood Genesis VLA down 81%—needs attention

Multi-Store Management

Manage 20 Stores Like You Manage One

Compare any vendor across every store. Same metric, same time period, same standard. Spot problems before they cost you.

"Built for marketing directors who manage 5, 15, or 40+ rooftops and can't be everywhere at once."

Operational Accountability

Is Your Inventory Market-Ready?

Sometimes marketing isn't the problem—your inventory is. The Marketability Report monitors photo counts, pricing freshness, and days on lot to ensure your vehicles are ready to sell before you spend a dollar advertising them.

  • Daily inventory monitoring
  • Photo count verification (configurable minimum)
  • Pricing freshness alerts
  • Group-level visibility
Marketability Issues Today
📷
47 Vehicles with fewer than 20 photos
Action needed
💲
23 Prices unchanged for 14+ days
Review
✓
89% Inventory market-ready
On track
Active Alerts

Budget Pacing

VLA spend is under pacing by 45%

2 stores

Over-Advertised Model

F-150 is 32% of stock but 48% of SEM spend

1 store

Zero-Lead Hours Detected

$2,304 spent at hours with 0 conversions

Action needed

Direct from Google Ads API—no agency filter

Agency Accountability

Is Your Agency Actually Doing Their Job?

See budget pacing, model-specific spend alignment, and hourly performance—the metrics agencies hope you won't check. Direct from Google Ads API, no agency filter.

  • Budget pacing alerts
  • Model spend vs. inventory alignment
  • Hourly performance analysis
  • Zero-lead hour detection

Insights IQ

Stop Digging. Start Asking.

Ask questions about your vendors, inventory, campaigns, and traffic—in plain English. Get answers with the data to back them up.

Example Questions

  • → "How many of my vehicles are missing photos?"
  • → "Which vendors performed best last month?"
  • → "What's my cost per lead by campaign?"
  • → "Which stores saw the biggest drop in VDP views?"

Scheduled Questions

Set questions to run daily or weekly. Get emailed answers without logging in. Problems surface automatically.

Example: "Every Monday at 8am, tell me which stores had the biggest drop in leads last week."

See it with your data.

Find out which vendors are actually delivering.

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