The Platform
One platform. Three pillars of accountability. Complete visibility into your marketing spend.
Vendor Accountability
Engagement Score measures what matters—form submissions, calls, VDP views—weighted by your priorities, not vendor vanity metrics. Compare every vendor side-by-side with the same standard.
The insight: Your biggest spend isn't always your best performer. See it clearly, act on it confidently.
Multi-Store Management
Compare any vendor across every store. Same metric, same time period, same standard. Spot problems before they cost you.
"Built for marketing directors who manage 5, 15, or 40+ rooftops and can't be everywhere at once."
Operational Accountability
Sometimes marketing isn't the problem—your inventory is. The Marketability Report monitors photo counts, pricing freshness, and days on lot to ensure your vehicles are ready to sell before you spend a dollar advertising them.
Budget Pacing
Over-Advertised Model
Zero-Lead Hours Detected
Agency Accountability
See budget pacing, model-specific spend alignment, and hourly performance—the metrics agencies hope you won't check. Direct from Google Ads API, no agency filter.
SEM Intelligence
Your SEM agency sends you campaign-level reports. We show you keyword-level truth. See which terms are eating your budget, which ones are actually converting, and whether your spend aligns with your strategy targets.
The problem: Agencies optimize for the metrics they're measured on. Keyword-level data shows you what they're actually doing with your money.
SEM Group View
Managing SEM across multiple rooftops means juggling multiple agencies, multiple accounts, and multiple reports—each in a different format. SEM Group View puts every store side-by-side so you can see who's performing, who's overspending, and who needs a conversation.
"If one store is paying $250 per conversion and another is paying $75, that's not a market difference—that's an agency difference."
Geographic Intelligence
Where are your best customers coming from? Which markets should you expand into? Geo Insights combines Google Ads performance, 12 months of sales history, and demographic data into one map-based dashboard.
AI Assistant
Insights IQ is an AI assistant trained on your dealership data. It understands automotive terminology, knows your vendors, and can answer the questions you've always had to hunt for manually.
