Dealer groups · every rooftop, one view

One question. Every store in the group.

Different vendors at different stores, reports in a dozen formats, and one marketing director trying to spot the problem before it costs real money. With Dealer Insights, group administrators ask once and get every rooftop: who grew, who slipped, the same vendor compared store by store, whose phones are failing, and what is broken where.

Every store measured the same way, on the same standard

Dealer group headline: stores ranked by change in lead conversions
A real dealer group, names removed: most stores grew in August; one added 517 lead conversions, another gave back 402.

Who grew, who slipped

Every store ranked, with the change from last month.

Website lead conversions by store, August versus July 2026, the biggest movers in each direction.

Every store ranked by lead conversions versus the prior month
“Which stores grew and which slipped last month?”Stores ranked by change in lead conversions, month over month.

Same vendor, different results

The same vendor at every store, side by side.

When a vendor works at one store and not the next, it shows. Here, CarGurus across the group: vehicle page views, lead conversions and the rate between them.

One vendor compared across every store in the group
“How is CarGurus doing at each of our stores?”One vendor compared store by store.

Phones across the group

Same phone system, very different results.

Car Wars call tracking, store by store: connect rate against the group average, calls nobody answered, and callers who never reached a qualified employee.

Group view

Vendor results for every store, by month, quarter or year, measured on one standard.

Group scorecards

One row per store with the headline numbers and the change from last month.

Group phones

Every store on call tracking ranked by connect rate.

Group health

What is broken where: tracking, feeds, conversions and listings, with the owner of each fix.

Phone connect rate by store versus the group average
“Whose phones are failing?”Connect rate by store against the group average.
What is broken at each store in the group
“What is broken, and where?”Tracking, feeds and conversions checked at every store, with who owns each fix.

Spend versus results

Who is getting the most for the money.

Google Ads spend and lead conversions by store, so the stores getting the most from each dollar stand out.

Google Ads spend versus lead conversions by store
“Which stores get the most from their Google Ads money?”Google Ads spend and lead conversions by store, billed basis.

Just ask Insights IQ

Everything on this page, one question away.

Group administrators can ask Insights IQ one question across every store: who slipped, which vendor works where, whose phones are failing. The answer comes back store by store, on one page.

See Insights IQ See sample reports
Rank every store by what needs my attention first.
How is CarGurus doing at each of our stores?
Which stores have something broken right now?

FAQ

Questions for dealer groups

Can one person see every store?

Yes. Group administrators see every rooftop in the group, ask questions across all of them, and drill into any single store.

Do the stores need the same vendors?

No. Each store keeps its own vendors and setup. Dealer Insights measures them all on the same standard so they can be compared.

Is there a group report?

Yes. Group scorecards and group versions of the weekly and month-end briefings, plus group views of phones, site speed, search volume and marketability.

Does each store still get its own reports?

Yes. Every store gets its own monthly scorecard and alerts, and its own Insights IQ.

See your whole group on one page.

We'll walk through your stores on your own data. Groups start with a free audit of one store or several.