Use Dealer Insights in Your AI Assistant

The Dealer Insights connector puts your dealership's marketing data inside the AI assistant you already use. Ask questions in plain English — your assistant pulls the answers straight from your real numbers.

What You Can Ask

Once connected, your AI assistant can answer questions like:

  • “How did my website traffic trend over the last 30 days — and what share was mobile vs desktop?”
  • “Which vehicles are shoppers viewing the most right now?”
  • “How are my Google Ads campaigns performing this month? Is anything wasting spend?”
  • “Do I have inventory problems — aging units, missing photos, price issues?”
  • “How is every advertising vendor performing compared to last month?”
  • “Is my conversion tracking set up correctly?”
  • “Summarize my monthly report and tell me what needs attention.”

Dealer-group administrators can also ask group-wide questions — compare stores side by side, roll up traffic across every rooftop, or check the whole group's device mix in one question.

What You Need

  • An active Dealer Insights account (your regular login — the connector uses the same access you already have)
  • An AI assistant that supports connectors / MCP, such as Claude (claude.ai)

How to Connect (Claude)

  1. In Claude, open Settings → Connectors.
  2. Find Dealer Insights in the connector directory and click Connect — or choose Add custom connector and enter:
    https://mcp.dealerinsights.com/mcp
  3. A Dealer Insights sign-in page opens. Log in with your normal Dealer Insights credentials and approve the connection.
  4. That's it. Start a new conversation and ask a question about your store.

Other MCP-compatible assistants work the same way: add the connector URL above and sign in when prompted.

Data & Security

  • Read-only. Every connector tool is read-only. Your AI assistant can look at your data — it can never change or delete anything.
  • Your login stays yours. Authentication uses OAuth: you sign in on our site, and your password is never shared with the AI provider.
  • Your existing permissions apply. A connected assistant can only see the dealerships your Dealer Insights user already has access to.
  • Disconnect anytime. Remove the connector from your AI assistant's settings, or email us to revoke access.

Full details are in our Privacy Policy.

Tips & Troubleshooting

  • Big questions can take a moment. Group-wide questions across many stores pull live data. If a request times out, just ask again — results are cached and the retry comes back fast.
  • Be specific about dates. “Last 30 days” or “July” works great; your assistant will state the exact window it used.
  • Multiple stores? Name the store in your question, or ask for the list of dealerships you can query.

Support

Questions or trouble connecting? Email info@dealerinsights.com and we'll get you sorted.