Where should your next ad dollar go?

Stop guessing where the next dollar goes. Get the plan.

Every month Dealer Insights ranks your vendors on what their spend actually buys and recommends where budget should move. Inside Google Ads, it splits the budget campaign by campaign based on the value of the next dollar, shows when more money stops helping, and opens up Performance Max down to the individual cars.

Every recommendation shows the numbers behind it

Vendor budgets

A monthly budget recommendation, with its track record.

ROAS Rank scores every vendor on the shopper engagement its spend buys and recommends where to move money. Last month's advice stays on the page next to this month's, so you can check it.

Google Ads listing ad campaign plan with current spend, planned spend and reasons — “How should our listing-ad budget be split?”Dealer Insights' plan, campaign by campaign, with the reason for every change.

Will more money help?

Know when a campaign is out of room before you feed it more.

Some campaigns lose impressions because the budget runs out. Others lose because of ad rank, and more money won't fix that. The plan knows the difference, and pacing shows where the month is heading.

Search campaigns lost to rank versus budget headroom — “Is more money going to help?”Impressions lost to competitors versus room left to grow, per search campaign.

Budget pacing for search ads and vehicle listing ads — “Are we on pace this month?”Search ads and vehicle listing ads, budget versus spend so far.

Inside Performance Max

See the actual cars your Performance Max money went to.

Performance Max is a black box in Google Ads. Dealer Insights opens it: every vehicle the campaign spent on, with spend and clicks per car, including cars that were already sold.

ROAS Rank

Monthly vendor budget recommendations from shopper engagement per dollar, with last month's advice kept for comparison.

Google Ads budget plan

A safe plan and an ideal plan, splitting search and listing-ad budgets by the value of the next dollar.

Listing-ad channel split

How Performance Max, Shopping and the rest should share the vehicle listing ad budget.

Campaign vehicles

The exact cars behind a Performance Max or Shopping campaign, with spend and clicks per car.

Cars inside a Performance Max campaign with spend and clicks per car — “What is our Performance Max money actually buying?”241 cars in one used-car campaign: the top 10 took 26% of spend, and 8 cars sold before Sep 1 still drew spend.

Just ask Insights IQ

Everything on this page, one question away.

Budget recommendations, pacing and the cars behind every listing-ad campaign are one question away in Insights IQ. The dollar amounts always come from Dealer Insights' plan, never from the AI guessing.

See Insights IQ See sample reports

Where does Dealer Insights recommend moving budget next month?

Which campaigns are out of room, and which could use more?

Which cars did our Performance Max campaign actually spend on?

FAQ

Questions about budget plans

Who makes the budget recommendation?

Dealer Insights' engines: ROAS Rank for vendors and the budget plan for Google Ads campaigns. Insights IQ explains them, but it never invents a dollar amount.

Does Dealer Insights change my budgets?

No. Everything is read-only. You or whoever runs your ads decides.

What does "value of the next dollar" mean?

How much room a campaign has left to grow, how engaged its shoppers are, and how confident the data is. Money goes where the next dollar does the most.

Can you see inside Performance Max?

Yes. We show the vehicles a Performance Max or Shopping campaign spent on, with spend and clicks per car.

Stop guessing where the next dollar goes. Get the plan.