Insights on automotive marketing, analytics, and vendor accountability.
Vendor self-reporting is a built-in conflict of interest. Learn how to measure every vendor against the same standard — and know which ones actually perform, not just which ones report well.
Vanity metrics look great until you check the real KPIs. Learn how dealers spot the difference and read their own marketing data with confidence.
Your agency sends an invoice. Google Ads shows what actually spent. File Scout + Insights IQ now lets you compare both — and ask questions across all your data in one place.
Your Google Ads campaigns may look organized — but are they actually working the way you think? Discover how Dealer Insights automatically classifies every keyword in your SEM account by what it's actually doing, so you can stop paying for clicks you don't need and start investing where it counts.
Ditch digital dead-ends by replacing vendor "gut feel" with data-driven accountability. By consolidating siloed reports into one unified view, dealerships can automatically surface High Conversion Performers and eliminate wasted spend. Discover the single metric that translates complex vendor noise into actionable profit.
Your VDP numbers might look great — but how much of that traffic is actually real? Our Bot Likelihood Score analyzes four behavioral signals from Google Analytics 4 to separate genuine car shoppers from automated bots, so you can stop paying for fake results and start investing in what actually works.
Data is only as powerful as the culture that uses it. While many dealerships have the tools to spot marketing risks, an 'Action Gap' often prevents leadership from acting until it's too late. Discover how to transform transparency from a perceived threat into a competitive superpower, align your team with independent analytics, and turn Dealer Insights into your store's most profitable asset.
Most vendor meetings focus on the metrics that make the vendor look best, but the real truth hides in the gap between their reports and your reality. Before your next meeting, stop guessing and start pulling your own data. From engagement-per-dollar to VDP trend lines, discover the four key numbers that shift the conversation from 'how did we do?' to 'where do we go from here?'—moving you from reacting to reports to leading your strategy.
What happens when your top marketing vendor goes dark overnight? One dealership found out the hard way — losing 92% of their VDP traffic in days. This is the audit framework every dealer needs to avoid a single point of failure in their pipeline.
Where are your best customers coming from? Are you spending money in areas that never convert? Geo Insights answers all of it on a single map—combining your Google Ads performance, 12 months of sales history, and competitive intelligence into one view.