MCP Server
Your dealership data, connected directly to the AI you already use.
The Dealer Insights MCP Server plugs your inventory, vendor performance, website traffic, and ad data straight into Claude, ChatGPT, or any MCP-compatible assistant. No dashboards. No exports. Just ask.
The Cutting Edge
MCP (Model Context Protocol) is the open standard that lets AI assistants securely connect to live data. The Dealer Insights MCP Server gives your AI direct, read-only access to everything we track — so the smartest AI in the world can answer questions about your stores.
Formerly Insights IQ: we retired our built-in chatbot and replaced it with something far more powerful. Instead of asking our AI, you connect your AI — the frontier models you already use, with every capability they have, backed by your Dealer Insights data.
Full Data Access
Your AI doesn't get a data dump — it gets precise, purpose-built tools for every question a dealer actually asks.
Live inventory, aging, missing photos, price changes, sold units, and per-model deep dives.
Engagement scores, budgets vs recommendations, vehicle focus, and sales matchback for every vendor.
Live GA4 traffic, session quality, shopper interest by vehicle, CTAs, forms, and conversion tracking health.
Campaign performance, keywords, wasted spend, budget pacing, dayparting, creatives, and placements.
Organic visibility, rankings, paid/organic overlap, Google Business Profile, and site speed.
Out-of-market spend, demand trends, and where your sales actually come from.
Current alerts, monthly health reports, snapshots, diagnostics, and marketability reports on demand.
Side-by-side store comparisons, group rollups, and network benchmarks across every rooftop.
Upload spreadsheets and documents to your account, and your AI can query those too.
Beyond Q&A
Because it's your AI assistant, it brings everything else it can do — writing, spreadsheets, scheduling, reasoning across your own documents — and combines it with live dealership data.
"Pull my monthly report and summarize the three things my GM needs to see."
"Rank all 12 stores by engagement and build me a spreadsheet."
"Which vehicles have sat 60+ days with under 10 VDP views? What should we do about each one?"
"Compare my SEM performance to Meta Ads for Q2 and tell me where to shift budget."
"Is my conversion tracking actually working?"
"Every Monday, check all my stores for problems and email me what you find."
How It Works
MCP access is included with your Dealer Insights subscription. We provision a secure connection scoped to your stores.
Add Dealer Insights as a connector in Claude, ChatGPT, or any assistant that supports MCP. It takes about two minutes.
Your AI now understands your dealership. Ask anything — it pulls live data and shows its work.
Works with Claude, ChatGPT, Microsoft Copilot, Gemini, and any other MCP-compatible AI tool.
Built for Trust
Your AI can look, but it can't touch. Every tool on the MCP server is read-only, access is scoped to your own stores, and you can revoke a connection at any time.
Nothing your AI does can change your data, your campaigns, or your settings.
Each connection only sees the accounts you're entitled to — single store or whole group.
Revoke access anytime. Sensitive financials like gross profit never cross the connection.
The Difference
MCP Server
The MCP Server is included with every Dealer Insights subscription. No extra cost.