Monitoring
The most expensive problems are the silent ones — a chat tool that quietly stopped firing, conversions falling off a cliff, a vendor that went dark. We watch your accounts every day and flag them the month they happen, not a quarter later.
Never Miss a Drop AgainService conversions collapsed
A vendor went quiet
Paid Search engagement up
The Problem
A form integration breaks. A chat vendor stops sending events. A campaign gets paused by accident. None of it announces itself — the leads just quietly stop. Most dealers don't find out until a slow month forces them to go digging, weeks later.
A drop caught in week one instead of week four is a month of deals saved. So we don't wait for the report — we watch every day and tell you the moment something changes.
Silent and expensive: a chat tool that stops firing looks exactly like a quiet month — until you compare it to last year and realize you've been invisible for six weeks.
What We Watch
We surface the facts and the questions to ask — not budget orders. You and your team decide what to do.
Sharp drops in lead conversions — by department, channel, or vendor — flagged the month they happen, with a year-over-year read so a seasonal dip never gets mistaken for a real problem.
When a vendor's events stop arriving or its volume falls off a cliff, you hear about it — the early sign of a paused campaign, a bid cut, or broken tracking.
A form that stops submitting or an event that stops firing looks like a slow month. We catch the pattern that says “broken,” not “quiet.”
Unusual swings in engagement score, sessions, or cost-per-engaged-visit — the leading indicators that move before lead volume does.
When spend is pacing far ahead of or behind plan, you'll know — the facts to bring to your agency, not a directive to cut or shift. The decision stays yours.
Key inventory pages dropping out of Google's index or sliding in rank — a silent leak of free organic traffic that's easy to miss and easy to fix early.
How It Works
Define what “normal” looks like for each store and vendor, so alerts fire on what matters to you — not on every wiggle in the data.
Every account is checked against its baseline and the same month last year, every day — no one has to log in and go looking.
Alerts are ranked by severity with the likely cause and what to check first. Snooze or dismiss the ones you've handled so the list stays meaningful.
Anything important rolls up to the top of your Monthly KPI Scorecard's action plan — so nothing slips through the cracks between check-ins.
Put a set of eyes on every account, every day.