About Us

WHO WE ARE

WE ARE AUTOMOTIVE REPORTING

Knowing what’s working at your dealership shouldn’t be difficult, shouldn’t require you to go through stacks of reports from different vendors, and shouldn’t require you to spend all day doing it. We’re the solution – all of your data, all in one place used to make data-driven decisions that increase profit, easily.

Inventory Engagement

100%

Vendor ROI Reporting

100%

GOOGLE ANALYTICS 4 EXPERTS

100%

FOUNDERS

We're here to help.

Mark Hoffman

FOUNDER

Zach Everett

Founder

789,000

Vehicles Analyzed

251,389

Reports Generated

4,128

Vendors Graded

457,890

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our clients

Testimonials

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Introducing Dealer Insights’ Free GA4 Tool: Empowering Automotive Dealers to Become Data-Driven Dealers

April 22, 2025

We're thrilled to announce the launch of our brand-new, completely free tool designed specifically for automotive dealers. This powerful to

Maximize Your Vehicle Exposure with Dealer Insights' VDP Views Dashboard

October 29, 2024

In today’s competitive automotive market, knowing how your inventory is performing online is essential. Dealer Insights’ VDP Views dashboar

The Hidden Metric: Understanding Your Form Completion Rate

October 10, 2024

For dealers, every lead that comes through a website form is a potential sale. Yet, many dealers are only looking at lead volume, not reali

Hold Your Vendors Accountable! Level Up!

April 17, 2024

I talk about vendor accountability a lot —it's a topic that needs frequent and transparent discussion. How well are your digital vendors re

Vehicle Engagement on your Website: Beyond VDP's

February 14, 2024

In 2024, the automotive industry is witnessing a paradigm shift in online engagement measurement, moving beyond traditional Vehicle Detai

Feature Friday - Automated Alerts System

February 2, 2024

Dealerships constantly face the challenge of strategically allocating their marketing budgets to acquire customers and increase sales. W

Detecting GA4 bot traffic with the ASC standard

December 18, 2023

Another powerful capability of the Automotive Standards Council (ASC) specification is that it gives you another tool in your toolbox

Comparing month to month VDP traffic

October 16, 2023

Although VDP views aren't the only metric dealers should be keeping an eye on, it is a crucially important one, and one that dealers should

New Feature! VDP view comparisons

October 2, 2023

We've rolled out a new feature that easily lets dealers see which vehicles are getting traction on their website, but also be able to dig i

It's time for dealers to demand transparency from their vendors.

September 11, 2023

One of the primary advantages of the Automotive Standards Council (ASC) specification is its ability to offer a stable and consistent frame

Automotive Standards Council (ASC) Troubleshooting Tool

September 3, 2023

With the recent release of the Automotive Standards Council (ASC) specification, along with the release of our new analytics and insights p

Connecting GA4 to BigQuery - a step by step guide - Part 2

September 3, 2023

Google Analytics 4 (GA4) is a powerful tool for tracking user behavior and gaining insights into your website and app performance. However,

Setting Up a BigQuery Project: A Step-by-Step Guide - Part 1

September 3, 2023

Introduction So as an automotive dealer you've migrated to GA4, now what? GA4 has some limitations and the best way to overcome those is to

Maximizing Automotive Sales: Monitoring and Troubleshooting GA4 Events for Dealerships

August 9, 2023

Introduction In today's digital age, automotive dealerships are harnessing the power of online marketing and analytics to drive sales. One

The Power of Tracking Form Submissions in Google Analytics 4: Unraveling Conversions and Enhancing Performance

August 4, 2023

In the automotive industry, understanding user behavior and optimizing conversions is key to driving vehicle sales. While it's essent

The GA4 Reporting Delay: Understanding its Impact on Analytics

July 21, 2023

Introduction Google Analytics 4 (GA4) has revolutionized the way businesses track and analyze user interactions on their websites and app

CAPTIVATING CAR DESCRIPTIONS AND EYE-CATCHING PHOTOS: ACCELERATING SALES FOR DEALERSHIP SUCCESS

July 17, 2023

Introduction: In today’s digital world, where consumers turn to online platforms to research and make purchasing decisions, car dealer

Understanding Automotive KPI's: Part One

June 14, 2023

Understanding Automotive KPI’s Part One Holding Your Digital Vendors Accountable with Simple KPIs in the Automotive Industry: A Guide for S

Countdown to GA4: Less than 30 days!

June 7, 2023

Embrace Change: Google Universal Analytics Sunsets in July 2023, Shifting Focus to Google Analytics 4 for Car Dealerships Introduction As

Finding the truth in your digital data - an unbiased opinion

December 22, 2022

It is one of the biggest conflicts of interest we see in the car business today - vendor self reporting. You'll sign up with a vendor to ad

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WHO WE ARE

WE ARE AUTOMOTIVE REPORTING

Inventory Engagement

Vendor ROI Reporting

GOOGLE ANALYTICS 4 EXPERTS

FOUNDERS

We're here to help.

our clients

Testimonials

our blog

Latest News

Introducing Dealer Insights’ Free GA4 Tool: Empowering Automotive Dealers to Become Data-Driven Dealers

Maximize Your Vehicle Exposure with Dealer Insights' VDP Views Dashboard

The Hidden Metric: Understanding Your Form Completion Rate

Hold Your Vendors Accountable! Level Up!

Vehicle Engagement on your Website: Beyond VDP's

Feature Friday - Automated Alerts System

Detecting GA4 bot traffic with the ASC standard

Comparing month to month VDP traffic

New Feature! VDP view comparisons

It's time for dealers to demand transparency from their vendors.

Automotive Standards Council (ASC) Troubleshooting Tool

Connecting GA4 to BigQuery - a step by step guide - Part 2

Setting Up a BigQuery Project: A Step-by-Step Guide - Part 1

Maximizing Automotive Sales: Monitoring and Troubleshooting GA4 Events for Dealerships

The Power of Tracking Form Submissions in Google Analytics 4: Unraveling Conversions and Enhancing Performance

The GA4 Reporting Delay: Understanding its Impact on Analytics

CAPTIVATING CAR DESCRIPTIONS AND EYE-CATCHING PHOTOS: ACCELERATING SALES FOR DEALERSHIP SUCCESS

Understanding Automotive KPI's: Part One

Countdown to GA4: Less than 30 days!

Finding the truth in your digital data - an unbiased opinion

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Categories

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About Us

WHO WE ARE

WE ARE AUTOMOTIVE REPORTING

Inventory Engagement

Vendor ROI Reporting

GOOGLE ANALYTICS 4 EXPERTS

FOUNDERS

We're here to help.

our clients

Testimonials

our blog

Latest News

drop us a line

Ready to Get Started?