Digital Marketing – Dealer Insights

Hold Your Vendors Accountable! Level Up!

April 17, 2024

I talk about vendor accountability a lot —it's a topic that needs frequent and transparent discussion. How well are your digital vendors really performing? Are your digital...

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Vehicle Engagement on your Website: Beyond VDP's

February 14, 2024

In 2024, the automotive industry is witnessing a paradigm shift in online engagement measurement, moving beyond traditional Vehicle Details Page (VDP) views to embrace a...

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Setting Up a BigQuery Project: A Step-by-Step Guide - Part 1

September 3, 2023

Introduction So as an automotive dealer you've migrated to GA4, now what? GA4 has some limitations and the best way to overcome those is to setup a BigQuery project that will...

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Maximizing Automotive Sales: Monitoring and Troubleshooting GA4 Events for Dealerships

August 9, 2023

Introduction In today's digital age, automotive dealerships are harnessing the power of online marketing and analytics to drive sales. One of the most essential tools for...

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The Power of Tracking Form Submissions in Google Analytics 4: Unraveling Conversions and Enhancing Performance

August 4, 2023

In the automotive industry, understanding user behavior and optimizing conversions is key to driving vehicle sales. While it's essential to attract visitors to your...

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The GA4 Reporting Delay: Understanding its Impact on Analytics

July 21, 2023

Introduction Google Analytics 4 (GA4) has revolutionized the way businesses track and analyze user interactions on their websites and apps. However, one crucial aspect that...

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CAPTIVATING CAR DESCRIPTIONS AND EYE-CATCHING PHOTOS: ACCELERATING SALES FOR DEALERSHIP SUCCESS

July 17, 2023

Introduction: In today’s digital world, where consumers turn to online platforms to research and make purchasing decisions, car dealerships must harness the power of...

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Understanding Automotive KPI's: Part One

June 14, 2023

Understanding Automotive KPI’s Part One Holding Your Digital Vendors Accountable with Simple KPIs in the Automotive Industry: A Guide for Success Part One Introduction In part...

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Countdown to GA4: Less than 30 days!

June 7, 2023

Embrace Change: Google Universal Analytics Sunsets in July 2023, Shifting Focus to Google Analytics 4 for Car Dealerships Introduction As technology continues to evolve at a...

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Finding the truth in your digital data - an unbiased opinion

December 22, 2022

It is one of the biggest conflicts of interest we see in the car business today - vendor self reporting. You'll sign up with a vendor to advertise your inventory online to boost...

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Popular posts

Category: Digital Marketing

Hold Your Vendors Accountable! Level Up!

Vehicle Engagement on your Website: Beyond VDP's

Setting Up a BigQuery Project: A Step-by-Step Guide - Part 1

Maximizing Automotive Sales: Monitoring and Troubleshooting GA4 Events for Dealerships

The Power of Tracking Form Submissions in Google Analytics 4: Unraveling Conversions and Enhancing Performance

The GA4 Reporting Delay: Understanding its Impact on Analytics

CAPTIVATING CAR DESCRIPTIONS AND EYE-CATCHING PHOTOS: ACCELERATING SALES FOR DEALERSHIP SUCCESS

Understanding Automotive KPI's: Part One

Countdown to GA4: Less than 30 days!

Finding the truth in your digital data - an unbiased opinion

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Popular posts

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Category: Digital Marketing