We've rolled out a new feature that easily lets dealers see which vehicles are getting traction on their website, but also be able to dig into a specific campaign, source or...
One of the primary advantages of the Automotive Standards Council (ASC) specification is its ability to offer a stable and consistent framework for measuring various metrics,...
Introduction
So as an automotive dealer you've migrated to GA4, now what? GA4 has some limitations and the best way to overcome those is to setup a BigQuery project that will...
Introduction
In today's digital age, automotive dealerships are harnessing the power of online marketing and analytics to drive sales. One of the most essential tools for...
In the automotive industry, understanding user behavior and optimizing conversions is key to driving vehicle sales. While it's essential to attract visitors to your...
Introduction
Google Analytics 4 (GA4) has revolutionized the way businesses track and analyze user interactions on their websites and apps. However, one crucial aspect that...
Embrace Change: Google Universal Analytics Sunsets in July 2023, Shifting Focus to Google Analytics 4 for Car Dealerships
Introduction
As technology continues to evolve at a...