Automotive Standards Council (ASC)

Hold Your Vendors Accountable! Level Up!

April 17, 2024

I talk about vendor accountability a lot —it's a topic that needs frequent and transparent discussion. How well are your digital vendors really performing? Are your digital...

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Vehicle Engagement on your Website: Beyond VDP's

February 14, 2024

In 2024, the automotive industry is witnessing a paradigm shift in online engagement measurement, moving beyond traditional Vehicle Details Page (VDP) views to embrace a...

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Detecting GA4 bot traffic with the ASC standard

December 18, 2023

Another powerful capability of the Automotive Standards Council (ASC) specification is that it gives you another tool in your toolbox for detecting bot traffic on your...

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Comparing month to month VDP traffic

October 16, 2023

Although VDP views aren't the only metric dealers should be keeping an eye on, it is a crucially important one, and one that dealers should be watching for shifts in traffic...

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New Feature! VDP view comparisons

October 2, 2023

We've rolled out a new feature that easily lets dealers see which vehicles are getting traction on their website, but also be able to dig into a specific campaign, source or...

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It's time for dealers to demand transparency from their vendors.

September 11, 2023

One of the primary advantages of the Automotive Standards Council (ASC) specification is its ability to offer a stable and consistent framework for measuring various metrics,...

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Automotive Standards Council (ASC) Troubleshooting Tool

September 3, 2023

With the recent release of the Automotive Standards Council (ASC) specification, along with the release of our new analytics and insights platform built around the ASC...

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Popular posts

Category: Automotive Standards Council (ASC)

Hold Your Vendors Accountable! Level Up!

Vehicle Engagement on your Website: Beyond VDP's

Detecting GA4 bot traffic with the ASC standard

Comparing month to month VDP traffic

New Feature! VDP view comparisons

It's time for dealers to demand transparency from their vendors.

Automotive Standards Council (ASC) Troubleshooting Tool

Categories

Popular posts

Tags

Category: Automotive Standards Council (ASC)

Hold Your Vendors Accountable! Level Up!

Vehicle Engagement on your Website: Beyond VDP's

Detecting GA4 bot traffic with the ASC standard

Comparing month to month VDP traffic

New Feature! VDP view comparisons

It's time for dealers to demand transparency from their vendors.

Automotive Standards Council (ASC) Troubleshooting Tool