Every vendor measures success differently. They pick the metrics that make them look good, hide the ones that don't, and ask for more budget. Without a neutral standard, you're flying blind. Dealer Insights gives you one score, one platform, and one source of truth to compare every vendor—on your terms.
Insight Detected
Your highest spend vendor has the lowest engagement score
The Problem
Every month, you sit through the same ritual: vendor after vendor presenting slick reports showing impressive numbers. Traffic is up. Impressions are through the roof. Clicks are climbing. And they'd all do even better with more budget.
But here's what those reports don't show you:
Each vendor uses their own metrics, their own definitions, their own time periods. Your SEO vendor measures "organic sessions." Your SEM vendor measures "clicks." Your social vendor measures "reach." Comparing them is impossible—which is exactly how they want it.
Impressions and clicks look great on a PowerPoint. But are those clicks turning into VDP views? Form submissions? Phone calls? Appointments? The metrics vendors highlight are rarely the metrics that actually drive car sales.
You're spending $50,000, $100,000, maybe $200,000 a month on digital marketing. But without a neutral third party measuring results, you have no way to know which dollars are working and which are being wasted. Vendors aren't going to tell you to spend less with them.
Managing multiple rooftops makes everything worse. The same vendor performs differently at different stores. Some GMs are on top of their marketing; others aren't. Without a unified view, problems hide until they've cost you real money.
Dealer Insights gives you one platform, one standard, and one source of truth for every vendor, every store, every dollar. No more vendor spin. No more guessing. Just data.
Data Sources
One-time setup. Automatic syncing. No manual uploads, no waiting for vendor reports, no Excel gymnastics.
Google Analytics 4
Website Analytics
Google Ads
Paid Search
Google Search Console
Organic Search
Meta Ads
Social Advertising
DMS Systems
Dealer Management
Inventory Feeds
Vehicle Data
Call Tracking
Phone Analytics
Chat Platforms
Lead Capture
Don't see your tools? We're adding new integrations regularly. Contact us to discuss your stack.
How It Works
Most dealers are up and running within a week. We handle the heavy lifting.
Grant us read-only access to your analytics and ad accounts. We integrate directly with your existing tools—no code changes, no IT projects, no disruption to your current vendors.
We work with you to map your vendors, set engagement weights that match your priorities, and configure alerts for the issues you care about most.
Watch as every vendor gets measured by the same standard. Compare performance side-by-side, spot problems before they cost you, and make budget decisions backed by data.
One score. Every vendor. No spin.
The Engagement Score is a single, standardized metric that measures what actually matters: form submissions, phone calls, VDP views, and meaningful engagement—weighted by your priorities, not vendor vanity metrics.
Built on the Automotive Standards Council (ASC) specification—which we helped create—it gives you an apples-to-apples comparison of every traffic source hitting your website. Finally, you can answer the question dealers have been asking for years: "Which vendors are actually driving shoppers to my inventory?"
The Engagement Score normalizes performance across all your traffic sources. A vendor sending 10,000 visitors who bounce immediately scores lower than a vendor sending 1,000 visitors who view multiple VDPs and submit forms. Because that's what actually matters.
| Vendor | Leads | VDP Views | Score | Spend |
|---|---|---|---|---|
| SEM | 504 | 44,808 | 33.12 | $87,840 |
| VLA | 255 | 229,856 | 11.26 | $132,287 |
| Meta Ads | 125 | 198,499 | 5.89 | $79,010 |
| SEO | 345 | 24,495 | 4.21 | $13,800 |
The story tells itself: your $79K Meta spend has a lower engagement score than your SEM investment.
Is your inventory ready to sell?
Sometimes the problem isn't your marketing—it's your inventory. You can run the best ad campaigns in the world, but if shoppers click through to a vehicle with two photos and a price from three weeks ago, you've already lost them.
The Marketability Report monitors the things that kill deals before they start: missing photos, stale pricing, incomplete descriptions, and vehicles that have been sitting too long without attention. It's the accountability layer between your marketing spend and your lot operations.
Before you spend another dollar advertising a vehicle, make sure it's actually ready to sell. Our daily monitoring catches the gaps your team misses and surfaces them before customers notice—and before you waste ad dollars driving traffic to unmarketable inventory.
Is your agency actually doing their job?
Your Google Ads agency sends you monthly reports. But those reports show what they want you to see. We pull directly from the Google Ads API—no agency filter, no selective reporting—to show you what's actually happening in your account.
Are they spending your budget at 3am when nobody's shopping? Are they advertising F-150s when you only have three on the lot? Are they letting campaigns underperform while they focus on bigger clients? You'd never know from their reports. You will from ours.
Paid Ads Monitoring gives you the visibility you need to hold your agency accountable—or to prove they're doing a great job. Either way, you'll know.
Budget Pacing
Model Misalignment
Zero-Lead Hours
Conversion Tracking
| Store | Direct | VLA | SEM | Meta |
|---|---|---|---|---|
| Riverside Chevrolet | -80% | +45% | -8% | +12% |
| Summit BMW | +5% | +138% | -4% | 0% |
| Lakewood Genesis | -10% | -81% | -23% | +62% |
| Oakdale Dodge | +84% | +7% | +107% | +11% |
Multi-Store Management
If you're responsible for marketing across multiple rooftops, you know the chaos: different vendors at different stores, inconsistent reporting, and no way to compare performance across the group.
Dealer Insights gives you a single view of every store, every vendor, every metric. Spot the outliers instantly. See which stores are crushing it and which need help. Stop playing whack-a-mole with your marketing.
The same vendor performing differently at different stores? Now you can see it. A GM not paying attention to their digital marketing? Now you'll know. A store quietly bleeding money while others thrive? You'll catch it before it costs you.
Insights IQ
Stop digging through dashboards. Stop exporting to Excel. Just ask questions in plain English and get answers with the data to back them up.
Insights IQ is an AI assistant trained on your dealership data. It understands automotive terminology, knows your vendors, and can answer the questions you've always had to hunt for manually.
Questions dealers actually ask:
Set questions to run automatically—daily, weekly, or monthly. Get emailed answers without logging in. Problems surface themselves before anyone has to go looking.
"Every Monday at 8am, tell me which stores had the biggest drop in leads last week."
Featured Customer
"Dealer Insights gives me a competitive advantage. I can see what's actually working—not what vendors tell me is working."
28
Dealerships
18
Brands
Texas
Based
Ben Keating is also a professional race car driver and Texas A&M engineering graduate who brings a data-driven approach to everything he does—including holding his vendors accountable.
The Difference
What changes when you have a neutral source of truth
| Before Dealer Insights | With Dealer Insights | |
|---|---|---|
| Vendor comparison | Each vendor uses different metrics. No way to compare apples to apples. | One Engagement Score for every vendor. Direct comparison in seconds. |
| Budget decisions | Based on vendor recommendations and gut feel. Vendors never suggest cutting their own budget. | Based on actual performance data. See exactly which dollars are working. |
| Multi-store visibility | Different vendors, different reports, different formats. No unified view. | Every store, every vendor, one dashboard. Spot outliers instantly. |
| Agency oversight | Trust what the agency tells you. Hope they're actually doing their job. | Direct Google Ads API access. See exactly what's happening in your account. |
| Problem detection | Find out about issues weeks or months later, after the damage is done. | Daily automated alerts. Catch problems before they cost you money. |
| Inventory readiness | Hope your team is keeping vehicles photo-ready and price-current. | Daily monitoring. Know exactly which vehicles need attention. |
| Asking questions | Export to Excel. Build pivot tables. Spend hours hunting for answers. | Ask Insights IQ in plain English. Get answers in seconds. |
From single-point stores to enterprise groups with 40+ rooftops
FAQ
Access to your Google Analytics 4 property, Google Ads account (if applicable), and Google Search Console (if applicable). We'll guide you through granting read-only access—it takes about 15 minutes. From there, we handle the integration, vendor mapping, and configuration.
Most dealers are up and running within a week. The technical integration takes a day or two; the rest is configuring your vendors, setting up your engagement weights, and training your team on the platform.
That's up to you. Some dealers use our data in vendor meetings to hold them accountable. Others prefer to keep it quiet and just use it for internal decision-making. We don't notify anyone.
That's exactly what we're built for. Dealer Insights handles multi-rooftop groups with different vendor configurations at each store. You'll get a unified view across all of them, plus the ability to drill down into individual stores.
The Engagement Score is based on the Automotive Standards Council (ASC) specification, which we helped develop. It weights different user actions (VDP views, form submissions, phone calls, etc.) based on their likelihood to indicate a real car shopper. You can customize the weights to match your priorities.
No. We're month-to-month. We believe in earning your business every month, not locking you into a contract you can't escape. If we're not delivering value, you can cancel anytime.
Simple Pricing
No contracts. No setup fees. No hidden costs.
We earn your business every month.
$749
/month per rooftop
Stop guessing. Stop trusting vendor reports. Start making decisions backed by data.
Get started in less than a week.