Maximize Your Vehicle Exposure with Dealer Insights’ VDP Views Dashboard
In today’s competitive automotive market, knowing how your inventory is performing online is essential. Dealer Insights’ VDP Views dashboard is designed to give car dealers a powerful, clear view of their vehicles’ digital performance, making it easier than ever to manage inventory effectively and maximize ROI.
Key Features That Empower Dealers
The VDP Views dashboard is packed with features that go beyond what typical website platforms offer. Here’s how it helps you stay ahead:
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Comprehensive Performance Insights: The dashboard offers a holistic view of vehicle engagement, showing you exactly which vehicles are generating the most interest and which may need additional attention. By analyzing this data, dealers can see at a glance which cars are getting traction, which are receiving the most customer interactions (like calls to action or form submissions), and which vehicles are being overlooked entirely. This insight empowers you to adjust marketing efforts, pricing, or promotions on specific inventory to maximize engagement.
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Inventory Health at a Glance: With key metrics like days on the website and time since the last price update, dealers can easily spot stale inventory that might need a refresh. This feature supports data-driven decisions to help you keep your listings fresh, relevant, and ready for sale, improving turnover and minimizing carrying costs.
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Consistent, Reliable Data Across Platforms: Dealer Insights’ platform is built on the Automotive Standards Council (ASC) standards. This approach ensures that VDP information is consistent across your entire dealer group, no matter what website platform is used at each location. With ASC compliance, you get standardized, actionable data, enabling seamless insights into performance across multiple stores or regions.
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Intuitive Filtering and Comparisons: Dealer Insights’ platform makes it easy to drill down by filters like year, make, model, and campaign. You can also compare VDP views over different periods to identify emerging trends and adjust strategies as needed. Quickly view vehicles by engagement level or time on-site to help prioritize your team’s attention where it’s needed most.
Spot High-Performing and Low-Performing Vehicles with Ease
One of the biggest advantages of Dealer Insights’ VDP Views dashboard is its ability to clearly show which vehicles are getting the most traction and which ones aren’t. With a quick scan, dealers can see:
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Top-performing vehicles: Identify which models are driving the most views and leads. These vehicles might be perfect for further promotion to sustain momentum.
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Moderate engagement vehicles: Recognize vehicles that are getting some interest but may need a boost, such as a price adjustment or additional photos, to convert more potential buyers.
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Low-engagement or overlooked vehicles: Easily spot inventory that isn’t capturing attention. This insight allows you to proactively take action—whether it’s adjusting the listing, adding new photos, or reconsidering promotional spend.
Why Consistency Matters
Inconsistent data formats and metrics can make it difficult to compare performance across locations, especially when different website providers use different reporting standards. Dealer Insights addresses this issue head-on with ASC-compliant VDP data, so whether you have one dealership or an entire group, you get a standardized view of how each vehicle is performing. This uniformity is invaluable for making informed, apples-to-apples comparisons across your organization.
Make Smarter, Faster Decisions
With Dealer Insights’ VDP Views dashboard, car dealers gain a clear advantage: the ability to act swiftly on data-backed insights. You can quickly spot trends, identify high- and low-performing inventory, and adjust your strategy for maximum impact. By focusing on what matters most, dealers can keep their inventory fresh, increase leads, and ultimately drive more sales.