Introducing Dealer Insights’ Free GA4 Tool: Empowering Automotive Dealers to Become Data-Driven Dealers

We’re thrilled to announce the launch of our brand-new, completely free tool designed specifically for automotive dealers. This powerful tool unlocks the full potential of your Google Analytics 4 (GA4) data by leveraging the Automotive Standards Council (ASC) specification, giving you deeper insights into your dealership’s online performance and helping you become a true data-driven dealer.

What Does This Tool Do?

Our free GA4 Insights Tool is built to simplify and supercharge the way car dealers analyze their GA4 data. It enables dealers to easily analyze ASC-standardized events in their GA4 data, such as:

• Vehicle Detail Page (VDP) Views: Understand which vehicles are capturing the most attention.
• Search Results Page (SRP) Views: See how customers are navigating your inventory.
• Form Submissions: Track lead generation and customer inquiries.
• Click-to-Call Events: Measure how often customers are reaching out directly.

But that’s not all. This tool goes beyond basic analytics by allowing you to:

• Add Your Vendors: Easily input your digital marketing vendors (e.g., ad platforms, SEO providers, or website hosts) to track their performance.
• Set Budgets: Assign budgets to each vendor to calculate critical cost-per metrics, including:
  • Cost per VDP view
  • Cost per form submission
  • Cost per click-to-call
  • And more!

These metrics give you a clear picture of your return on investment (ROI) and help you optimize your marketing spend for maximum impact.

Why We Built This Tool

At Dealer Insights, we believe that every automotive dealer deserves access to actionable, reliable data without breaking the bank. The transition to GA4 and the introduction of the ASC specification have opened up incredible opportunities for dealerships to measure online engagement with unprecedented clarity. However, navigating GA4’s complexity and aligning it with ASC standards can be daunting—especially for dealers focused on selling cars, not crunching numbers.

That’s why we created this free tool. It simplifies the process, letting you focus on what you do best while gaining the insights needed to make smarter, data-driven decisions. Whether you’re a single dealership or a large dealer group, our tool provides a user-friendly way to analyze ASC events, track vendor performance, and optimize your marketing strategies—all at no cost.

Key Benefits for Dealers

• Deeper Insights: Leverage ASC-standardized events to measure customer interactions across sales, service, and parts departments with precision.
• Cost Transparency: Understand exactly how your marketing budget is performing with metrics like cost per VDP view or cost per form submission.
• Vendor Accountability: Compare vendor performance side-by-side to ensure you’re getting the most value from your partnerships.
• Free Forever: No hidden fees, no subscriptions—just powerful analytics designed to help your dealership thrive.
• Easy to Use: Our intuitive interface means you don’t need to be a data expert to get started.

How to Get Started

Getting started with our GA4 Insights Tool is simple:

1. Sign Up: Visit https://www.thedatadrivendealer.com and create your free account.
2. Connect Your GA4 Data: Link your Google Analytics 4 property to our platform.
3. Add Vendors and Budgets: Input your vendors and their respective budgets to unlock cost-per metrics.
4. Explore Insights: Dive into your ASC event data and start optimizing your dealership’s performance.

If you have any questions or need help setting up, I’m here for you. Reach out to me directly at mark@dealerinsights.com, and I’ll personally ensure you’re set up for success.